The project follows a few loose singles Ocean dropped in 20 - a trail of crumbs following his last album, 2016’s Blonde. As for the name, Homer “represents carving history into stone,” according to the press release, which lists Ocean’s inspirations as “childhood obsessions” and “heritage as a fantasy.” It’s giving slight flashbacks to when Kendrick Lamar had us all wondering what an “at-service company” was, but if you’ve been looking for some new lab-grown diamond pieces, here’s your place. The Homer website currently allows prospective buyers to order a catalogue or book a shopping appointment. In fact, the songs line up with 454’s debut album, 4 REAL, released in March (and, according to Reddit sleuths, an album Ocean liked at the time).īut what is Homer then? According to a press release, the company will be selling fine jewelry and silk scarves at a store opening on August 9 at 70–74 Bowery in New York City.
But Ocean’s publicist told Vulture that the project is an album by the rapper 454 - who, according to this Rolling Stone interview and photo shoot, is not Frank Ocean. A tab on the right reads “listen to 454,” and upon clicking, it plays through a woozy hip-hop project that many thought could be new Frank Ocean music (despite the unrecognizable vocals). Don’t want to compare to other genres because every genre has its timeless albums that stand out. That would be Top Dawg Entertainment, his longtime recording home, and if you said you saw this coming, you’re either an insider, you need. The Compton rapper has thrown rapper Twitter for a loop after announcing he is working on his final album, for TDE. The rapper’s knotty and apparently uncommercial album found a mass audience by capturing the mood of its time: bleak. Kendrick Lamar has become a master of holding any intel regarding his new music close to the vest, so any news is like a unicorn nowadays. Ocean, the R&B experimentalist, launched a new luxury company called Homer on August 6, setting off a bit of confusion when fans found a 12-track album on the website. Best albums of 2015: No 1 To Pimp a Butterfly by Kendrick Lamar. Today may not have brought us a new Kanye West album, and now it looks like it’s not bringing us a new Frank Ocean one either.
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